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 The
Blood-Horse is a weekly news magazine for owners, breeders
and enthusiasts of the Thoroughbred horse and the sport of
horse racing. Subscribers to The Blood-Horse represent
the core of the Thoroughbred racing industry. Over 49.5% of
subscribers have been involved in the Thoroughbred industry
for 20 years or longer. Included among our 24,000-plus subscribers
is each and every member of the Thoroughbred Owners and Breeders
Association (TOBA), some 3,000 strong.
A large
majority of our readers have a financial interest in Thoroughbred
racing, averaging more than $434,000 in racing and breeding
stock. These are active participants in the sport -- people
who purchase products and services and who make the vital
decisions about purchasing bloodstock.
Subscribers
to The Blood-Horse have an average net worth of $906,000
(almost $1-million) and an average annual income of $164,825.
More than 56% are college graduates and more than 33% have
professional, master's or doctoral degrees.
More
than 41% of our readers own, manage or lease a Thoroughbred
farm. The total market for equine products and services, farm
improvements, and bloodstock purchases is an eye-popping $1.3
billion spent by The Blood-Horse subscribers annually.
Subscribers to The Blood-Horse don't just represent
the Thoroughbred market, they are the market and the
people you want to reach with your advertising message.
For more
information, contact us today at 1-800-866-2361 or e-mail
advertise@bloodhorse.com.
Click here for digital ad specifications.
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