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Informing
and entertaining enthusiasts of the horse racing industry.
MISSION:
bloodhorse.com
is the leading source of Thoroughbred horse racing and breeding
information on the Web. The site strives to educate and entertain
both fans and professionals of the racing and breeding industry,
and does this by providing not only expansive content, but
the most up-to-date, detailed, and comprehensive information.
Aiming
to be the leading horse racing portal, The Blood-Horse Interactive
offers a site that's easy to navigate and filled with engaging
content and links, all of which are directed towards horse
enthusiasts: general fans, owners, and industry professionals
alike. The site's large, loyal audience has a high return
rate due to the in-depth information as well as the helpful
links that will direct users to the best horse-related sites
on the Web.
FINAL
WORD:
EDITORIAL
HIGHLIGHTS:
- The Blood-Horse
Daily Edition
- Triple
Crown Mania
- Breeders'
Cup Countdown
MUST
SEE:
- Virtual
Farm Tour -- virtually tour some of the best horse farms in
the world.
DEMOGRAPHICS:
- 52% Female
- Median
Age: 38 years
- Avg.
Annual Household Income: $74,380
- 60% consider
themselves "fans"; 35% are industry professionals
(owners, breeders and/or employed in the Thoroughbred industry)
- 54% spend
10 or more minutes on the site each visit
MONTHLY
IMPRESSIONS:
CPM:
BANNER
& SPONSORSHIP OPPORTUNITIES:
Through
both banner and button advertisements, reach all segments
of the thoroughbred horse racing industry. This affluent,
loyal audience has a high return rate and is largely made
up of the high-income professionals that are part of the industry.
AD SPECS:
- Banners:
468x60
- Buttons:
120x60
CONTACTS:
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